Interbrand last week issued it’s annual top 100 brand listing: http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx

Coca Cola is once again at the top as it has been for a number of years. In fact the first seven top brands haven’t moved in position. The one which has made an outstanding leap up the rankings however is Apple which now comes in at number 8 with an incredible 58% change in brand value! Will this change next year with the sad news about Steve Jobs or will the brand go from strength to strength? What does make depressing reading is that the first brand in the list from the UK comes in at number 32 with the list dominated by brands from the US.

The metholdology used to value brands makes intersting reading: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx

So all in all some good information.