Values are vital to a business. They define its people, its culture and should guide all thoughts and actions and act as the benchmark for behaviour (and who knows, if some business leaders remembered this then maybe, just maybe, we wouldn’t be in this mess).

So imagine my reaction upon reading that William Hill, the bookmaker, is offering 16-1 on England’s friendly with Spain being called off due to the poppy row? Is this a good bet or a bet too far?

It could be a good bet as all proceeds from sales of novelty ‘poppy on shirts’ will go to the Poppy Appeal (a fantastic cause) but does it not leave a bitter taste in the mouth? Is this not taking things a step too far?

I’d be interested to hear what the veterans make of it. Surely this goes against the values of our nation and the bookmaker itself? Have we not learnt from our mistakes?